Logo design for a fictional Chinese tea brand.
Aug 06, 2019
A logo design for a fictional Chinese tea brand. The idea was to create a brand that feels both traditional and modern at the same time. I began with ideas about the traditional side of things, and thought of using either reds or yellows as both of those are very prevalent colours in Chinese culture. Afterwards, I tried to think of how I could encorporate a moon into the design.
The final design that I chose is a moon with a mountain silhouette cut out of the bottom. This idea came from trying to combine a mountain design with the moon design. I realized that the mountain does not have to physically exist in the design and that it could be implied via negative space.